VMI NDT

The Client

VMI is a distinguished manufacturer and developer providing cutting-edge solutions to industries such as aerospace, oil and gas, and military/defense. Myca Raquel Consulting collaborated with the President of Knox Management Consulting to enhance VMI’s digital footprint. The focus was on providing social media training, crafting compelling messaging, and designing assets consistent with the updated digital marketing strategy.

The story we wanted to tell.

VMI aimed to spotlight the collaborative nature of innovation and the strength of their industry relationships. They wanted to emphasize the vital role their team of engineers and NDT veterans play in the development and implementation of groundbreaking solutions for their clients.

We crafted a narrative that centered around the idea that innovation is a shared journey between VMI and its customers, underlining the company's commitment to excellence and customer-centric approach.

We worked closely with VMI to establish a cohesive visual aesthetic that reflected their values and expertise. This included new taglines, visuals, and messaging that resonated with their target audience. MRC successfully launched VMI's LinkedIn, Twitter and Instagram accounts, strategically positioning the brand in the digital landscape. The content strategy, combined with engaging visuals and compelling messaging, led to an impressive 5% average engagement rate across all social media channels from 2021-2022.

The Outcome

  • Executive Social Media Training

  • Website Audit

  • Social Media Audit

  • Brand Messaging

  • Content Strategy

  • Trade Show Support

  • Email and Social Media Management

Our team completed the following:

Let’s craft your narrative together.