SelfSuffi

The Client

SelfSuffi is dedicated to empowering opportunity populations by bridging the gap between individuals and the resources necessary for self-sufficiency. The brand, well-developed with a comprehensive strategy, target audience personas, and competitive analysis, approached MRC to amplify their mission and increase their impact with a content strategy for reaching their target audience.

The story we wanted to tell.

SelfSuffi's mission is to connect individuals from underserved communities with vital resources to foster independence and long-term success. MRC aimed to craft a narrative that not only conveyed the importance of SelfSuffi's work but also resonated deeply with their audience, including potential donors, partners, and the communities they serve.

Our objectives were:

Mission and Concept Understanding: Clearly communicate SelfSuffi's mission and innovative concept.
Community Engagement: Build a sense of belonging and active participation within the community.
Brand Awareness: Increase visibility and recognition of the SelfSuffi brand.
Building Email List: Develop a waiting list and a directory of organizations aligned with SelfSuffi's mission.

The Outcome

MRC successfully enhanced SelfSuffi's brand narrative and digital strategy, positioning them for greater engagement and growth. Key achievements included:

Content Strategy for Social Media Channels: Developed a robust strategy encompassing copywriting direction, hashtag usage, and branded templates to ensure consistent and engaging content across all platforms.
Social Media Mood Board and Calendar: Created a visual and thematic guide to maintain a cohesive brand presence and strategically plan content releases.

As a result of these efforts, SelfSuffi's branding success has paved the way for significant accomplishments, including: