RP Digital Design Studio
The Client
RP Digital Design Studio, led by founder and CEO Raven Ponder, is a design firm with a unique focus on amplifying impact for leaders and social good organizations. Specializing in brand strategy, visual identity, and web design, RP Digital Design Studio partnered with Myca Raquel Consulting to enhance its digital marketing strategy. MRC developed buyer personas, mapped out a customer journey, and created a comprehensive content strategy aimed at effectively communicating the brand's value across various digital marketing channels.
The story we wanted to tell.
At the heart of RP Digital Design Studio's mission is a commitment to amplifying the impact of those who make a difference. The story we aimed to tell was one of empathy, understanding, and a shared vision for a world where ideas are not small—they're wild, and they deserve to be brought to life.
RP Digital Design Studio wanted to eliminate the frustrations of finding the right design partner, providing clarity, confidence, and brand cohesion to their clients. We strived to demonstrate that spirit of service and emphasize that success means more than just beautiful design—it means enabling their clients to execute strategies with ease and build trust with their audience.
The Outcome
MRC provided RP Digital Design Studio with a robust strategy including the following.
Customer Personas
Customer Journey
Social Media Strategy and Toolkit
Email Campaign Ideas