Marian Mekhail

The Client

Marian Mekhail, a Dallas-based contemporary painter, was looking for a comprehensive solution to elevate her online presence and expand her audience outside of Instagram. Her goals included a website redesign, enhanced shopping experience, creation of PR outreach tools, and development of an email marketing strategy to support more targeted communication with her audience.

The story we wanted to tell.

Marian Mekhail's art is a testament to her mission – to inspire others to embrace their gifts, live purposefully, and find beauty in all aspects of life. Her Egyptian heritage serves as a foundational source of inspiration, influencing the characters, messages and creative process behind many of her collections. MRC aimed to narrate the diverse story of Marian's art and allow her audience to connect with her brand across various touchpoints.

MRC transformed Marian's website with new products, updated photography, and seamless ecommerce integrations. We also designed an email marketing strategy that included newsletters, sales promotions, and exhibition updates to keep Marian's audience engaged. MRC also crafted compelling press releases and media kits, facilitating correspondence with media outlets and potential brand partnerships. Through our outreach, we secured coverage in 3 online publications and 1 TV placement on NBC. The client also experienced a remarkable 200% growth in her email audience in less than a year.