LNK Mezcal

The Client

LNK Mezcal, a Spirits brand set to launch in Spring 2024, approached MRC with a vision to craft a sophisticated yet inclusive brand that mirrored the profound experience of sharing a drink (mezcal) and creating enduring memories. LNK Mezcal desired a brand that was bold, sleek, and paid homage to the cultural significance and history of this unique spirit.

The story we wanted to tell.

LNK Mezcal's mission is to foster connection and invite exploration of artisanal mezcal through elevated cultural experiences that transcend borders and unite all people.

We wanted to show that LNK Mezcal goes beyond just being a drink to enjoy. Instead, we wanted to show that the brand was a bridge fusing the heritage of mezcal with the diversity of cultures worldwide.

LNK Mezcal aims to be the heartbeat of celebratory moments, vibrant experiences, and deep human connections. Sharing a glass isn't just a drink; it's the creation of unforgettable memories while honoring generations of tradition. The brand celebrates stories, rituals, and connections, linking people together regardless of their origins.

Because LNK Mezcal was a new brand with no established identity, MRC was tasked with creating a compelling brand story and designing an integrated marketing strategy to generate brand awareness.

The Outcome

MRC brought the story of LNK Mezcal to life. The client received a complete brand identity with taglines, brand colors, fonts and guidance on how to look, feel and sound online. They also had tools, templates and guidelines for social media planning and influencer marketing. We also provided the client with the assets they needed to talk to investors and potential sponsors and partners.