ConnectIDD
The Client
ConnectIDD is a collective of experts, strategists, and innovators dedicated to creating positive impacts and increasing opportunities for people with disabilities. Their mission is to empower organizations serving individuals with disabilities by offering comprehensive support services and solutions that foster inclusion, equality, and sustainable growth. ConnectIDD approached MRC to build out a cohesive brand marketing strategy for the newly established venture.
The story we wanted to tell.
MRC aimed to establish the foundational building blocks of ConnectIDD's brand ethos, focusing on:
Messaging: Crafting a clear and compelling narrative that communicates ConnectIDD's mission and values.
Target Audience: Identifying and understanding three key audiences—nonprofits, city officials, and DEI (Diversity, Equity, and Inclusion) leaders.
Content Pillars: Developing core themes to guide all content creation.
Content Calendars and Brand Guidelines: Ensuring consistency across social media, email, and website visuals and narratives.
Our tailored approach for ConnectIDD included a comprehensive 3-hour strategy session, delving into the following components of MRC’s Numbers to Narrative Framework to design their marketing strategy:
Industry and Competitor Overview
Brand Story Development
Target Audience Design
Marketing KPIs
The Outcome
MRC successfully delivered a comprehensive branding and marketing strategy for ConnectIDD, complete with the following:
Brand Strategy Deck: A detailed document encompassing the brand story, personas, and customer journey, providing a solid foundation for all marketing efforts.
Content Strategy: A thorough plan outlining content pillars, content cadence, mood board, and keywords, ensuring all content aligns with the brand story and resonates with the target audience.
Content Calendars: Customized schedules for social media and email platforms to maintain consistent and strategic content delivery.
Brand Shoot: Conducted a professional photoshoot to gather high-quality content for the website and social media platforms.
Notably, MRC and ConnectIDD have extended their partnership to support Goodwill Dallas, leveraging their combined expertise to further enhance opportunities for individuals with disabilities.
