Empowering organizations to tell compelling stories that build trust, drive engagement, and increase revenue.
Consider Myca Raquel Consulting your strategic partner for creating compelling, data-backed storytelling solutions for connecting with your target audience.
Let’s transform your brand narrative and drive actual results.
Did you know 85% of people make purchasing decisions based on emotion?
Yet, many businesses focus less on quality storytelling and more on their features, specs and price. In other words, they’re marketing to ‘the other 15%’.
Aesthetic Intelligence, Pauline Brown
Our Perspective:
Marry the narrative with the numbers.
MRC storytellers envision a future where businesses recognize the intrinsic value of their narratives to connect, engage, and convert. Our team is committed to combining creativity and data-driven marketing strategies to redefine how brands communicate and connect with their customers.
Because Marketing should focus on leveraging data to tell human-centered stories. Why?
55% of consumers are more likely to remember a story than a list of facts, and 68% say stories influence their purchasing decisions.
Through our proprietary Numbers to Narrative Method, MRC helps our clients:
Your story is your superpower, and it’s costing you money when you don’t use it.
How much money, you ask?
According to a New York Times study, pairing a story with an offer can increase its perceived value by up to
2706%
SERVICES
Human-centered, data-driven branding.
Leveraging your stories to build trust, drive engagement and increase revenue.
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Gain insights into your digital marketing strengths and weaknesses, learn how storytelling can elevate your brand's message, and receive a comprehensive assessment to measure your storytelling.
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For fast-growing organizations, MRC offers fractional CMO support with services such as brand story development, customer persona creation, social media management, creative direction, copywriting, and strategic partnership outreach without the need for a full-time hire.
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MRC's workshops and trainings help you develop a clear brand story, understand ideal digital marketing channels, and set KPIs for measuring storytelling effectiveness. Topics include the power of storytelling, defining your target audience, and creating trust-building content.
RESOURCES
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FREE! Clarity to Cash Workbook
A step-by-step exercise to crafting clear, compelling brand messaging that builds trust, drives customer engagement, and boosts revenue.
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Brand Blitz Strategy Session
Designed to empower you with the clarity, direction, and actionable steps you need to increase audience engagement and revenue.
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Ebook: Strategic Partnerships and Storytelling
A complete guide on identifying and creating partnerships that drive long-term business growth.
MRC CLIENTS
Who We Serve
We partner with leaders across industries and companies of all sizes. We’ve found that we add the most value to:
Fast-growing SMBs and Corporations who are B2B service providers in finance, healthcare and tech
Purpose-driven organizations and nonprofits with at least $500,000 in annual funding
When do clients engage with MRC?
When launching a new product or service that needs its own messaging and identity
When expanding into new market or territory where the target buyer needs to be redefined
When current marketing efforts do not align with business goals or drive business growth
WORK WITH US