Empowering organizations to tell compelling stories that build trust, drive engagement, and increase revenue.

Consider Myca Raquel Consulting your strategic partner for creating compelling, data-backed storytelling solutions for connecting with your target audience.

Let’s transform your brand narrative and drive actual results.

Did you know 85% of people make purchasing decisions based on emotion?


Yet, many businesses focus less on quality storytelling and more on their features, specs and price. In other words, they’re marketing to ‘the other 15%’.

Aesthetic Intelligence, Pauline Brown 

Our Perspective:

Marry the narrative with the numbers.

MRC storytellers envision a future where businesses recognize the intrinsic value of their narratives to connect, engage, and convert. Our team is committed to combining creativity and data-driven marketing strategies to redefine how brands communicate and connect with their customers. 

Because Marketing should focus on leveraging data to tell human-centered stories. Why?

55% of consumers are more likely to remember a story than a list of facts, and 68% say stories influence their purchasing decisions.


Through our proprietary Numbers to Narrative Method, MRC helps our clients:

Your story is your superpower, and it’s costing you money when you don’t use it.

How much money, you ask?

According to a New York Times study, pairing a story with an offer can increase its perceived value by up to

2706%

SERVICES

Human-centered, data-driven branding.

Leveraging your stories to build trust, drive engagement and increase revenue.

  • Gain insights into your digital marketing strengths and weaknesses, learn how storytelling can elevate your brand's message, and receive a comprehensive assessment to measure your storytelling.

  • For fast-growing organizations, MRC offers fractional CMO support with services such as brand story development, customer persona creation, social media management, creative direction, copywriting, and strategic partnership outreach without the need for a full-time hire.

  • MRC's workshops and trainings help you develop a clear brand story, understand ideal digital marketing channels, and set KPIs for measuring storytelling effectiveness. Topics include the power of storytelling, defining your target audience, and creating trust-building content.

RESOURCES

  • FREE! Clarity to Cash Workbook

    A step-by-step exercise to crafting clear, compelling brand messaging that builds trust, drives customer engagement, and boosts revenue.

  • Strategy Session

    Brand Blitz Strategy Session

    Designed to empower you with the clarity, direction, and actionable steps you need to increase audience engagement and revenue.

  • Ebook

    Ebook: Strategic Partnerships and Storytelling

    A complete guide on identifying and creating partnerships that drive long-term business growth.

MRC CLIENTS

Who We Serve

We partner with leaders across industries and companies of all sizes. We’ve found that we add the most value to:

  • Fast-growing SMBs and Corporations who are B2B service providers in finance, healthcare and tech

  • Purpose-driven organizations and nonprofits with at least $500,000 in annual funding

When do clients engage with MRC?

  • When launching a new product or service that needs its own messaging and identity

  • When expanding into new market or territory where the target buyer needs to be redefined

  • When current marketing efforts do not align with business goals or drive business growth

  • Highly recommend Myca for your storytelling needs.

    Myca is professional, quickly understands what you’re looking for with minimal input, and delivered a quality result in a short amount of time. Can’t ask for much else.

    Gbenga Badipe

    CEO, Ekabo Investments

  • Myca is an all-star.

    She makes it effortless for us.

    James Armstrong III
    President & CEO, Builders of Hope CDC

  • Myca possesses a unique set of talents, which she leverages to be a fantastic consultant.

    She works well at all levels within an organization - from analysts to executives. She has strong communication skills (which includes listening), a creative eye (which helps in presenting data-rich content), and a strategic mindset (which helps in meeting deadlines and establishing repeatable processes).

    Keith Knox
    President, Knox Management Consulting

  • Excellent Execution.

    Thank you so much for your work delivering the sessions. They were FANTASTIC, and I know that the wisdom you were able to share will help the ladies as they continue to grow.

    Holly Burrow
    Eqall + United Way Social Innovation Accelerator

  • Myca was extremely thorough in capturing the needs of LNK Mezcal.

    Myca was able to take our stories and passions to create LNK Mezcal’s brand identity, which resonated with future consumers and investors.

    Bryant Daley
    COO, LNK Mezcal

  • You really do have a knack for teaching.

    THANK YOU for today's presentation! Thank you for leveraging your gifts and experience to train our team! We are excited to put the insights you shared into practice!

    Chloe John
    Manager, Sway Social

  • If you think your marketing could be better, give Myca a call!

    I highly recommend Myca! She is an expert at marketing strategy development and has accelerated our marketing with a clear customer journey, client persona, marketing guidelines and much more.

    Daniel Williams

    Software Automation, Lighthouse OSA

  • I am honestly very impressed with the stats, especially because this is the first year!

    I am looking forward to seeing this event grow YOY. I loved the social and looked forward to the daily post. Myca did a great job engaging with local entrepreneurs and highlighting the DFW area as a whole. Looking forward to partnering on the next event.

    Tiara Alexander

    Event Planner, The Amethyst Gala

  • Myca is highly recommended.

    Working with Myca was absolutely amazing! She was able to capture what I was already shifting towards in my business. If you're seeking someone who takes time to understand your business, partners with you to develop realistic strategies and values data, Myca is highly recommended. Can't wait to implement our plan.

    Raven Ponder
    Founder, RP Digital Design Studio

  • Myca is the best kept secret in marketing and branding support in Texas. (Maybe not for long).

    She is quick, effective, fun, brilliant, and is incredibly reasonable as it relates to price. She is doing really important work for business owners and non-profit organizations who are looking to turn their brand around and improve their storytelling. I highly suggest you work with her!

    Michael Thomas
    CEO, ConnectIDD

WORK WITH US

Elevate your brand story and connect with your audience on a deeper level.