We aren’t your everyday storytellers.

MRC uses brain science and the art of storytelling to help brands and train marketing teams to communicate clearly, earn trust, and drive revenue growth.

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Did you know 85% of people make purchasing decisions based on emotion?


Yet, many businesses focus less on quality storytelling and more on their features, specs and price. In other words, they’re marketing to ‘the other 15%’.

Aesthetic Intelligence, Pauline Brown 

Storytelling is your brand’s superpower, and it’s costing you money when you don’t use it.

How much money, you ask?

According to a New York Times study, pairing a story with an offer can increase its perceived value by up to

2706%

Let's craft your story

Our Perspective:

Marry the narrative with the numbers.

We mix brain science with the art of storytelling to help teams:

  • Tell brand stories that stick

  • Convey marketing ROI to leadership

  • Keep your brand safe from risk

  • Lead strategies with confidence

Why this works?

Because your buyer is 55% more likely to remember a story than a list of facts, and 68% say stories influence their purchasing decisions.

Through our proprietary Numbers to Narrative Method, MRC helps our clients:

SERVICES

Human-centered, data-driven branding.

Leveraging your stories to build trust, drive engagement and increase revenue.

  • Gain insights into your digital brand strengths and weaknesses, learn how storytelling can elevate your message, and receive a comprehensive assessment to measure your storytelling.

  • For fast-growing organizations, MRC offers fractional CMO support with services such as brand story development, customer persona creation, social media strategy, creative direction, and strategic partnership outreach without the need for a full-time hire.

  • MRC workshops show your team how to use the science of story and buyer psychology to reach and move your audience. We teach teams to:

    • Craft stories that spark memory and trust

    • Apply buyer insights to shape brand and channel choices

    • Measure story impact with the right signals and KPIs

    Each session blends creative practice with proven research in neuroscience and behavioral science. Your team will leave with skills they can use right away.

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  • Myca is the best kept secret in marketing and branding support in Texas. (Maybe not for long).

    She is quick, effective, fun, brilliant, and is incredibly reasonable as it relates to price. She is doing really important work for business owners and non-profit organizations who are looking to turn their brand around and improve their storytelling. I highly suggest you work with her!

    Michael Thomas
    CEO, ConnectIDD

  • You really do have a knack for teaching.

    THANK YOU for today's presentation! Thank you for leveraging your gifts and experience to train our team! We are excited to put the insights you shared into practice!

    Chloe John
    Manager, Sway Social

  • Myca is an all-star.

    She makes it effortless for us.

    James Armstrong III
    President & CEO, Builders of Hope CDC

  • Excellent Execution.

    Thank you so much for your work delivering the sessions. They were FANTASTIC, and I know that the wisdom you were able to share will help the ladies as they continue to grow.

    Holly Burrow
    Eqall + United Way Social Innovation Accelerator

  • Myca is a gifted communicator.

    She led a training with our sales team and cross-functional leadership on LinkedIn best practices and how individual contributors could build their own personal brands to amplify our brand equity. The feedback was universally strong, and it's clear she has a real talent for making strategic concepts accessible and actionable. This is something she's genuinely passionate about, and I'd encourage anyone looking for training or speaking talent to take note.

    Kathleen Robbins

    VP of Sales, Bravo Store Systems

  • These are some of the best photos I’ve ever seen of us.

    These came out amazing. Thank you. I’m so happy with everything. We just got so much from y’all.

    Alexis Flores

    Co-founder, JRAF Studio

  • Highly recommend Myca for your storytelling needs.

    Myca is professional, quickly understands what you’re looking for with minimal input, and delivered a quality result in a short amount of time. Can’t ask for much else.

    Gbenga Badipe

    CEO, Ekabo Investments

  • Myca possesses a unique set of talents, which she leverages to be a fantastic consultant.

    She works well at all levels within an organization - from analysts to executives. She has strong communication skills (which includes listening), a creative eye (which helps in presenting data-rich content), and a strategic mindset (which helps in meeting deadlines and establishing repeatable processes).

    Keith Knox
    President, Knox Management Consulting

  • Myca was extremely thorough in capturing the needs of LNK Mezcal.

    Myca was able to take our stories and passions to create LNK Mezcal’s brand identity, which resonated with future consumers and investors.

    Bryant Daley
    COO, LNK Mezcal

  • Myca is highly recommended.

    Working with Myca was absolutely amazing! She was able to capture what I was already shifting towards in my business. If you're seeking someone who takes time to understand your business, partners with you to develop realistic strategies and values data, Myca is highly recommended. Can't wait to implement our plan.

    Raven Ponder
    Founder, RP Digital Design Studio

  • I am honestly very impressed with the stats, especially because this is the first year!

    I am looking forward to seeing this event grow YOY. I loved the social and looked forward to the daily post. Myca did a great job engaging with local entrepreneurs and highlighting the DFW area as a whole. Looking forward to partnering on the next event.

    Tiara Alexander

    Event Planner, The Amethyst Gala

  • If you think your marketing could be better, give Myca a call!

    I highly recommend Myca! She is an expert at marketing strategy development and has accelerated our marketing with a clear customer journey, client persona, marketing guidelines and much more.

    Daniel Williams

    Software Automation, Lighthouse OSA

MRC CLIENTS

Who We Serve

We partner with leaders across industries and companies of all sizes. We’ve found that we add the most value to:

  • Tech firms with $10M+ in sales

  • Agencies with $5M+ in sales

  • Growth teams of 5 or more who need more than tools

  • Our sweet spot: firms in fast growth, mid-fund, or in flux with new leads, new brand, or new rules.

When do clients engage with MRC?

  • When launching a new product or service that needs its own story, identity, and market fit

  • When entering a new market or region and the target buyer needs to be mapped and redefined

  • When current marketing does not drive growth and the brand story feels out of sync with business goals

  • When leaders want both strategy and skill-building that ties brand to sales, not just clicks

See Client STORIES

WORK WITH OUR TEAM

Smart brands lead with their story.

LET'S TELL YOURS